Businesses can use the app to manage their employee's work schedules, track hours, and communicate with them. There are many benefits of using an employee app in your business. Therefore, questions about whether an employee app is good for business or not are essential. The answer is yes and no. It all depends on your […]
What’s a business without clients? Nothing. However, in the present world, there’s an extremely low chance that anyone will patronise your business willingly. People need a little nudge, a little convincing. Sure, they may need your product/services. The reality is that there are a lot more businesses offering the exact service you offer. It then […]
What is the core of great leadership? Is it heroism, the leader as an inspiring spearhead who can march her troops to collective achievement? Is it service, the leader as an enabler who is there to supply his team with the resources they need to thrive? Is it collaboration, the leader as a bonder who […]
Employee engagement activities are often undertaken to demonstrate how important employees are to an organisation, but it can be difficult to demonstrate the return on investment with the time and attention this often takes away from the actual work itself, which can lead to questions about the true value this adds to business performance. What […]
I am well aware that I chose to build a business that relies heavily on recruiting fantastic people in a fluctuating industry. Retail and hospitality has always been a unique arena in this regard and I was warned against it in the early years. For high street retail businesses, it is widely accepted that employees […]
With the cost-of-living crisis, the ‘great resignation’ and the energy crisis all building momentum, HR and business leaders need to go above and beyond to keep their teams motivated and engaged. The importance of fostering a healthy business culture It’s well known that a people-first workplace culture leads to a more productive workforce and better […]
The Cambridge Dictionary describes a CEO as “Chief Executive Officer: the main person responsible for managing a company, who is sometimes also the company's president or chairman of the board.” Although there is no standardised set of tasks for this ‘main person’, the responsibilities usually include guiding strategy, making profit, and implementing the organisation’s mission […]
The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has offered new ways of consuming relevant content and created like-minded communities for its users. But somewhere along […]
1. Print front and back This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing. In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
Let's face it, no CEO wakes up in the morning and says, "Today I'm going to let my systems get hacked, so some stranger can steal my company’s secrets and empty my company’s bank account". And yet, through ignorance or complacency, more than half of all internet users have experienced some type of cybercrime. The […]
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