W. Kenny Massey is the President and CEO of Modern Woodmen of America - a nearly 140-year-old, member-owned, fraternal financial services organisation based in Rock Island, Illinois. Modern Woodmen serves nearly 730,000 members throughout the United States.
In some instances, we’ve come to realise that the customer experience helps create brand loyalty, which helps to create engagement with clients who are willing to associate with the services and products a business has to offer. In the post-pandemic economy, a lot in regards to the customer experience has changed, seemingly overnight. Industries have […]
Automation has revolutionised the work and responsibilities of finance professionals. Relieved from repetitive and time-consuming tasks such as bookkeeping, invoicing and tax compliance, they are discovering new, more fulfilling roles within their organisations. This transformation is especially apparent at the top, where chief financial officers (CFOs) are transitioning into chief value officers (CVOs). Beyond automation, […]
Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get products and services to potential customers. This technological revolution has made people tag traditional forms of marketing like pamphlet advertising, […]
As a cloud-centred service, VoIP systems are a wonderfully cost-effective option to consider, especially factoring in rates of remote working. There are a large variety of VoIP providers available to companies who are interested in pursuing modernised team communication, which means that finding a system that is compatible with your brand may seem difficult. To […]
Although Millennials and Gen Z have had their differences, they have one major thing in common for the luxury industry – they are both making up more and more of luxury brands’ customer bases. Millennials are expected to make up to 50% of the whole luxury market by 2025, and from February 2021 to February […]
An organisation must be a step ahead of criminals and security risks. This is because security/data breaches have the potential to cause irreparable damage to a company’s image and operations. Every other day, there’s news about a data breach. According to the Identity Theft Resource Center's 2021 Data Breach Report, there were 1,862 data breaches […]
Good thinking is the basis of all good work. Our brains are incredible, complex machines – while we tootle about our day, a network of neurons are firing and wiring to enable us to undertake everything from mundane tasks to complex problem-solving activities. But like all machines, our brains need maintenance from time-to-time and strategy […]
Not long ago, everyone was left to guess and experiment with SEO strategies. Today, the Internet is full of SEO companies that offer all kinds of services ranging from custom content to link-building to page optimisation. These companies based their actions on well-known SEO stats and trends, not just assumptions. Still, the fact that there […]
Billionaire Microsoft co-founder Bill Gates plans to give away almost all of his fortune to his foundation — the Bill & Melinda Gates Foundation — which will eventually see him removed from the list of the world’s wealthiest people. Gates launched the foundation in 2000 alongside his then-wife, Melinda French Gates. It aims to fight […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
