1. Print front and back This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing. In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
Let's face it, no CEO wakes up in the morning and says, "Today I'm going to let my systems get hacked, so some stranger can steal my company’s secrets and empty my company’s bank account". And yet, through ignorance or complacency, more than half of all internet users have experienced some type of cybercrime. The […]
Even relatively small security issues on the surface have opened up opportunities for significant cyber-attacks. The Log4Shell exploit is a recent example of how a malicious code has revealed opportunities for a successful attack. Many businesses have admitted to knowingly shipping vulnerable code, and clearly, this is a calculated risk based on time to market […]
Christina Kosmowski, CEO at LogicMonitor, shares her top tips for the next generation of female leaders. For a woman in business, it can be lonely at the top. Historically, the representation of women in the boardroom has been shamefully low, and equitable hiring at companies across the board has left much to be desired. But […]
As a CEO, for me, there were a few top lessons that I learned over a 10-year period that actually I wish I'd known the day I started. Just reflecting on them now, they seem so simple but I just didn’t have a grip on them on my first day as CEO. In fact, it’s […]
Remote-first companies offer a new way of life and are pivotal to creating the new normal when it comes to the workforce. 87% of businesses have adapted to hybrid working and job adverts for remote work increased by 307% between 2020 and 2021. We live our entire lives online - socialising, shopping and even […]
The critical benefits of location analytics are why it’s growing rapidly. Statistics show that the global location analytics market size is projected to grow from USD 15.76 billion in 2022 to USD 43.97 billion by 2029. If you are about to expand your business and looking for the best location to move to, using location […]
Many entrepreneurs spend at least the first year of business going it alone. However, any successful business owner will tell you that in order to succeed you eventually need to let go and delegate so that your company can grow. In this article, Business Growth Consultant Daniel Groves shares the CEO guide to scaling a […]
Seated shoulder to shoulder with the senior directors, I once again found myself in the boardroom of a Fortune 500 company. “We need to make some critical decisions here. Surely not all of these goals are our number one priority. Our competitors are pivoting on a dime,” one of the directors pleaded. She continued: “If […]
Optimising B2B landing pages is a strategic process that can bring a whole host of benefits to your business. One of these benefits, and perhaps one of the most fruitful, is the opportunity to boost lead generation. So, without further ado, here are 5 tips for optimising your landing pages to generate more leads. 1. Make […]
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