To some, it may seem that metaverse is a new buzzword. Organisations from all sectors have rushed to announce new virtual offerings, from Prada’s virtual winter sports line to Disney’s announcing that the metaverse is 'top of mind'. While the metaverse can be a valuable tool for engaging customers and opening up new revenue streams, […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
The need to adapt to constant change is perhaps the only certainty in today’s business climate. Black swan events such as the 2008 financial crisis or the global Covid-19 pandemic, have meant that the past is no longer a safe basis for predicting the future. During the pandemic, we saw fast, radical change in action […]
Your business is likely to be going through continuous change as companies grapple with shifting consumer habits, new technologies and digital disruption. As a CEO, you are likely to have to lead your team through digital transformation. You may need to transform one or more departments. Perhaps you have to change business operations at a […]
Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be certain of your goals, and create better-planned strategies. Below we’ll help you […]
For many companies, the challenge of becoming a social enterprise would be a distant dream and something of a long-term strategy – no matter how passionate they may be about it. It comes as a surprise to many when I say I am CEO of the oldest security company in the world, and that we […]
In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The fashion house achieved these impressive results despite the Covid-19 pandemic, rising inflation, and spending $1.8 […]
Now that authorities have been relaxing many of the restrictions that were in place due to the pandemic, many business leaders were hoping for calmer conditions, but the latest economic projections are alarming, to say the least. Stocks have already taken a major hit, with the S&P down 15% since the start of the year, […]
We all know that triangle: the one with corners labelled quality, time, and cost (choose two!) Much as we’d like our businesses to achieve champagne on a beer budget – and yesterday – we just can’t have it all. But as a serial start-up CEO, I also know that we kind of need it all. […]
Today, WhatsApp is the most popular messaging service in over 100 countries, with over 2 billion active users worldwide. Its simplicity and affordability, amongst other characteristics, have attracted not only individuals to the app, but also businesses who view it as an easy, ad-hoc solution for workplace communication. But is WhatsApp actually safe to use […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
In an ever-changing digital world, where emerging and evolving technologies are constantly shifting the business landscape, CEOs are required to navigate uncharted waters to meet the needs of their organisations, workforce and customer expectations. These ten books will help leaders, regardless of their technological prowess, to safely steer their own digital transformations and to critically […]
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