Today, WhatsApp is the most popular messaging service in over 100 countries, with over 2 billion active users worldwide. Its simplicity and affordability, amongst other characteristics, have attracted not only individuals to the app, but also businesses who view it as an easy, ad-hoc solution for workplace communication. But is WhatsApp actually safe to use […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
In an ever-changing digital world, where emerging and evolving technologies are constantly shifting the business landscape, CEOs are required to navigate uncharted waters to meet the needs of their organisations, workforce and customer expectations. These ten books will help leaders, regardless of their technological prowess, to safely steer their own digital transformations and to critically […]
Many senior decision-makers within organisations today see applications as deeply technical and complex. As a result, when they set out on any business change process, they neglect them, often taking the view that applications are more of an IT strategy element within a project rather than being part of the core business approach and can […]
Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being sustainably supplied and ethically operated. The foundation of this movement has extended beyond a desire amongst consumers to […]
Running a business can be very demanding. There is a great deal of responsibility to follow through on as well as it is important to keep updated on the market. Once a business gets success, you don’t just stop the wheels. You have got to keep it going and keep developing to maintain success. It […]
In this article, Robert Belgrave, CEO of Pax8 EMEA, explains how companies can use the cloud to push forward sustainability. The topic of sustainability has never been higher on the public agenda, and as sustainability shifts from a non-essential practice for organisations, towards a ‘must have’, so must an organisation's approach towards it. The use […]
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, explains how leaders can keep their team’s morale up throughout the summer. As the days get longer, the mornings get lighter and the evenings warmer, it’s now safe to say summer is on the horizon. The last two summers […]
There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds. The investment market strategy has been to encourage young start-up businesses to look for investment as the way to launch and build their offerings, putting aside […]
In 2003, Ford reported making $290 million in sales through referrals from their Employee Resource Groups (ERGs). They encouraged members of their ERGs to promote the company's "Friends and Neighbours" discount programme. In 2020, the Alexa team at Amazon UK launched a quiz for their customers that got more user engagement than any other quiz […]
We are in an era where many organisations have an abundance of data. What used to be a luxury due to the significant costs involved, thanks to technology, is now readily available in swathes.
Many of us spend a significant amount of time at work. For some people, it’s where they can work on their personal growth and development, which then leads to a self-esteem boost. However, not everyone has the same positive experience. People with disabilities can sometimes find that the traditional rigid work environment is incompatible with […]
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