Ronny Golan, CEO and Co-Founder at ViewersLogic, explains why big data has failed brands. Advertisers have long been seeking the ability to target individual consumers in key moments across the entire journey to purchase. But with endless communication channels, new devices and multiple purchase options, this goal is more complex and challenging than ever before. […]
TikTok celebrated its fifth birthday in September. Five years! And if you feel like this time has flown by impossibly fast - then you’re probably a TikTok user.
Having a well thought out procurement transformation plan is a critical starting point for any cost-saving mission; but without board approval, that’s all it is – a plan. To put this plan into action, the Chief Procurement Officer (CPO) needs to pitch transformation as a business proposition, and this begins with a baseline savings plan. […]
Jan David Winitz has spent most of his life thinking about antique Persian rugs. His interest and passion were spurred by a close family member, one of the few women involved in the collecting niche in the mid-20th century.
If you’re a business owner or a manager, then you should consider digitising your operation in order to become more productive. Businesses that lack digital elements risk falling behind into obscurity or at least losing sales. Even the most traditional businesses eventually have to catch up, such as banks, which are one of the oldest […]
Julie Lock, commercial director at workforce management solutions provider Mitrefinch, lists out some of the dos and don’ts when it comes to managing employees who have started their own business project. A new study has revealed that 25 percent of employees in the UK have a side hustle outside of their main job, allowing people […]
The increasing focus on the pay gap and pay gap reporting in local and global organisations across the UK has shed light on the challenges faced by business and government leaders looking to address this key indicator of workplace equality. Reports such as the one written earlier this year by the LSE provide evidence that […]
Making sure that your website reaches the right people For the success of your business, your website must reach the right people. You can do this by putting your business in front of as many potential customers as you possibly can, which will bring you loads of traffic, or you can focus your SEO and […]
The CEO’s comments come in a pre-recorded Q&A style stream at the World Internet Conference, which was hosted by the Cyberspace Administration of China. The comments mark the second occasion this month upon which Musk complimented China — a country that will play a vital role in the long-term success of Tesla. Less than two […]
Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work. The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
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