There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
David Martin, CEO and founder of Be Known Communications, explains why personal content can work on LinkedIn. Whether you look at LinkedIn as a social media site or a digital publishing forum (personally, I go with the latter), I think we can all agree that LinkedIn is primarily a platform designed for building personal connections […]
Russell Holmes, Partnerships Director at brand design firm ico Design Partners, delves into the question: when should a business rebrand? One of the most difficult decisions any growing business faces is when to rebrand. We discuss the all-important reasons for investing, and why every business must be constantly aware of its own brand. Entrepreneurial business […]
The marketing and advertising industry has been evolving with the speed of light over the past years, with media advertising spending growing rapidly as well. Yet, when one thinks about a marketing campaign, the first idea to come to their mind most likely will be about some kind of a digital technique. Indeed, ongoing digital […]
Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of brand equity. With decades of data at our fingertips from a fragmenting range […]
While many believe that coming up with the next big invention will catapult them to millionaire status, sometimes it’s the simplest of ideas that are the most successful. Here are 5 of the top simple inventions that made entrepreneurs millions. 1. The Yellow Smiley Face In the 1970s, brothers Bernard and Murray Spain, who owned […]
According to MetaMetric Solutions, real estate sales on the four major metaverse platforms hit $501 million in 2021 while sales in January 2022 topped $85 million. At this pace, MetaMetric Solutions projects that sales could reach almost $1 billion this year. The recent surge in sales was sparked by Facebook’s October announcement that it was […]
Guido Ampollini, Head of Performance & Founder at GA Agency, takes a look at what the right digital marketing strategy is for international expansion. The world has become more connected as digitisation efforts ramp up and technology evolves rapidly. Compounded by COVID lockdowns, many businesses are now eying up fortunes outside of their country's borders, […]
Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year. After the restrictions of last year and the many challenges business owners faced due to the pandemic, many entrepreneurs are keen to get back to work in 2022. However, in order to thrive in our ‘new normal’, many […]
LVMH, which owns brands from Fendi to Hennessy Cognac and Sephora, said on Thursday that its fourth-quarter sales growth accelerated, hitting €20.02 billion overall. The growth was primarily led by the group’s largest earners, Louis Vuitton and Christian Dior. Louis Vuitton and Dior propelled a 28% increase in sales of fashion and leather goods — […]
Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However, while focusing on the aforementioned areas, they sometimes neglect the customers they want to serve and do not put enough […]
Lamborghini’s sales were up 13% year-on-year thanks to what the company describes as a “targeted and monitored growth strategy.” The Lamborghini Urus was by far the company’s best-selling vehicle in 2021, with the six-figure Super SUV accounting for close to 60% of all sales for the year. The Huracán took second place, with 2,586 V10 […]
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