In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The fashion house achieved these impressive results despite the Covid-19 pandemic, rising inflation, and spending $1.8 […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]
The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
David Martin, CEO and founder of Be Known Communications, explains why personal content can work on LinkedIn. Whether you look at LinkedIn as a social media site or a digital publishing forum (personally, I go with the latter), I think we can all agree that LinkedIn is primarily a platform designed for building personal connections […]
Russell Holmes, Partnerships Director at brand design firm ico Design Partners, delves into the question: when should a business rebrand? One of the most difficult decisions any growing business faces is when to rebrand. We discuss the all-important reasons for investing, and why every business must be constantly aware of its own brand. Entrepreneurial business […]
The marketing and advertising industry has been evolving with the speed of light over the past years, with media advertising spending growing rapidly as well. Yet, when one thinks about a marketing campaign, the first idea to come to their mind most likely will be about some kind of a digital technique. Indeed, ongoing digital […]
Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of brand equity. With decades of data at our fingertips from a fragmenting range […]
While many believe that coming up with the next big invention will catapult them to millionaire status, sometimes it’s the simplest of ideas that are the most successful. Here are 5 of the top simple inventions that made entrepreneurs millions. 1. The Yellow Smiley Face In the 1970s, brothers Bernard and Murray Spain, who owned […]
According to MetaMetric Solutions, real estate sales on the four major metaverse platforms hit $501 million in 2021 while sales in January 2022 topped $85 million. At this pace, MetaMetric Solutions projects that sales could reach almost $1 billion this year. The recent surge in sales was sparked by Facebook’s October announcement that it was […]
Guido Ampollini, Head of Performance & Founder at GA Agency, takes a look at what the right digital marketing strategy is for international expansion. The world has become more connected as digitisation efforts ramp up and technology evolves rapidly. Compounded by COVID lockdowns, many businesses are now eying up fortunes outside of their country's borders, […]
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