Sales & Marketing

Aston Martin’s Annual Car Sales To Dealers Up 82%

January 7, 2022
Luxury automaker Aston Martin has reported an 82% surge in sales to dealers in 2021. The news comes despite the company predicting lower-than-expected annual adjusted core earnings on fewer-than-planned shipments of its Valkyrie sports car in the fourth quarter of the year.  On Friday, Aston Martin said it expects annual adjusted core earnings to come […]
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Scaling A Startup: Where To Spend Your Marketing Budget

January 6, 2022
Business growth consultant Daniel Groves explores where startups should spend their marketing budget. When considering your finances and scaling a business, there are so many areas that are fighting for your budget. It can be difficult to know where to spend your money, and where you can save it. I've spoken about how to scale […]
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What Do Einstein, Madonna and Kim Kardashian All Have in Common?

January 4, 2022
At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a giant of the intellectual stage such as the physicist Steven Hawking with the boxing legend Muhammad Ali, […]
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How To Optimise Black Friday And Establish Loyal Brand Followers

November 26, 2021
On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers.  The UK is now the source of more than 10% of the world’s online searches relating to Black Friday, indicating just how enthusiastically British shoppers have embraced an […]
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The Dangers Of Putting Profit Before Customers

October 25, 2021
On arrival at the city of Thebes, Oedipus encountered the great sphinx. If Oedipus could answer the sphinx’s riddle, he would be able to enter; if not he would be devoured. In the age of deep tech, our heroes are those who have undertaken their own personal odysseys to become billionaire founders of unicorn startups. […]
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London, Paris, Multiverse: The Unlikely Alliance Between Fashion And The Gaming Industry

October 21, 2021
Tiffanie Lane, Product Manager at OpSec Security explores the relationship between luxury fashion brands and the gaming industry.  Amid the pandemic, businesses have had to innovate to stay afloat. For many industries, this has meant pivoting to virtual, with the fashion industry among those to embrace this change. With stores closed and fashion shows cancelled, […]
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Research Suggests That Tweaking Sales Outreach Could Lead To More Client Meetings

October 20, 2021
It’s no secret that today’s executives are under a lot of pressure. In fact, according to a recent report by Oracle and Workplace Intelligence, a HR research and advisory firm, C-suite executives are struggling to adapt to the new realities of a pandemic world, with 85 percent reporting significant remote work challenges ranging from virtual […]
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Customers Of 2022: Books To Read Today, To Understand Customers Of Tomorrow

October 19, 2021
Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been collectively forced into perhaps the biggest digital leap forward of all time, and it has already revolutionised what customers expect […]
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8 Social Media Marketing Strategies For Retail Businesses

October 19, 2021
The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts. Unfortunately for some, business cessation was the only way to cut down losses and veer away from bleeding out. As a result, […]
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Elon Musk’s Tesla Sold 66% Of All Registered EVs This Year

October 19, 2021
New data from Experian shows that 294,218 electric vehicles were sold between January and August of this year. Although this figure only accounts for 2.7% of total automobile sales, it nonetheless represents a 114% increase when compared to the same period of 2020. Out of the 294,218 electric vehicles sold, 194,165 (or 66%) were Teslas, […]
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Building A Business Case For Procurement Transformation: A Well-Thought-Out Plan Is Worth Nothing Without Buy-In

September 30, 2021
Having a well thought out procurement transformation plan is a critical starting point for any cost-saving mission; but without board approval, that’s all it is – a plan.  To put this plan into action, the Chief Procurement Officer (CPO) needs to pitch transformation as a business proposition, and this begins with a baseline savings plan. […]
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Tesla CEO Elon Musk Praises China Amid Expansion Goals

September 27, 2021
The CEO’s comments come in a pre-recorded Q&A style stream at the World Internet Conference, which was hosted by the Cyberspace Administration of China. The comments mark the second occasion this month upon which Musk complimented China — a country that will play a vital role in the long-term success of Tesla.  Less than two […]
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