Sales & Marketing

The Essential Toolkit For Entrepreneurs To Succeed In 2022

February 1, 2022
Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year.  After the restrictions of last year and the many challenges business owners faced due to the pandemic, many entrepreneurs are keen to get back to work in 2022. However, in order to thrive in our ‘new normal’, many […]
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LVMH Growth Booms As Customers Spend Big On Luxury Items

January 28, 2022
LVMH, which owns brands from Fendi to Hennessy Cognac and Sephora, said on Thursday that its fourth-quarter sales growth accelerated, hitting €20.02 billion overall. The growth was primarily led by the group’s largest earners, Louis Vuitton and Christian Dior.  Louis Vuitton and Dior propelled a 28% increase in sales of fashion and leather goods — […]
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How Businesses Can Effectively Communicate With Their Customers

January 27, 2022
Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However, while focusing on the aforementioned areas, they sometimes neglect the customers they want to serve and do not put enough […]
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Lamborghini Hit Record Sales In 2021

January 13, 2022
Lamborghini’s sales were up 13% year-on-year thanks to what the company describes as a “targeted and monitored growth strategy.” The Lamborghini Urus was by far the company’s best-selling vehicle in 2021, with the six-figure Super SUV accounting for close to 60% of all sales for the year.  The Huracán took second place, with 2,586 V10 […]
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Aston Martin’s Annual Car Sales To Dealers Up 82%

January 7, 2022
Luxury automaker Aston Martin has reported an 82% surge in sales to dealers in 2021. The news comes despite the company predicting lower-than-expected annual adjusted core earnings on fewer-than-planned shipments of its Valkyrie sports car in the fourth quarter of the year.  On Friday, Aston Martin said it expects annual adjusted core earnings to come […]
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Scaling A Startup: Where To Spend Your Marketing Budget

January 6, 2022
Business growth consultant Daniel Groves explores where startups should spend their marketing budget. When considering your finances and scaling a business, there are so many areas that are fighting for your budget. It can be difficult to know where to spend your money, and where you can save it. I've spoken about how to scale […]
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What Do Einstein, Madonna and Kim Kardashian All Have in Common?

January 4, 2022
At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a giant of the intellectual stage such as the physicist Steven Hawking with the boxing legend Muhammad Ali, […]
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How To Optimise Black Friday And Establish Loyal Brand Followers

November 26, 2021
On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers.  The UK is now the source of more than 10% of the world’s online searches relating to Black Friday, indicating just how enthusiastically British shoppers have embraced an […]
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The Dangers Of Putting Profit Before Customers

October 25, 2021
On arrival at the city of Thebes, Oedipus encountered the great sphinx. If Oedipus could answer the sphinx’s riddle, he would be able to enter; if not he would be devoured. In the age of deep tech, our heroes are those who have undertaken their own personal odysseys to become billionaire founders of unicorn startups. […]
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London, Paris, Multiverse: The Unlikely Alliance Between Fashion And The Gaming Industry

October 21, 2021
Tiffanie Lane, Product Manager at OpSec Security explores the relationship between luxury fashion brands and the gaming industry.  Amid the pandemic, businesses have had to innovate to stay afloat. For many industries, this has meant pivoting to virtual, with the fashion industry among those to embrace this change. With stores closed and fashion shows cancelled, […]
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Research Suggests That Tweaking Sales Outreach Could Lead To More Client Meetings

October 20, 2021
It’s no secret that today’s executives are under a lot of pressure. In fact, according to a recent report by Oracle and Workplace Intelligence, a HR research and advisory firm, C-suite executives are struggling to adapt to the new realities of a pandemic world, with 85 percent reporting significant remote work challenges ranging from virtual […]
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Customers Of 2022: Books To Read Today, To Understand Customers Of Tomorrow

October 19, 2021
Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been collectively forced into perhaps the biggest digital leap forward of all time, and it has already revolutionised what customers expect […]
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