Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work. The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
Organisations are realising that an effective procurement function is no longer a ‘nice to have’ back-office function, but a sole entity to add genuine and tangible value to their businesses. Companies that oppose silo mentality and work to break down departmental barriers can make far better use of the procurement function, say Efficio experts and authors […]
What Is A Unified Payment Interface? A UPI uses a consumer-friendly interface that lets you transfer money between different accounts, all in a single window. With a UPI link generator, any user with a smartphone has access to the most updated features of UPI payments. It is a direct upgrade to traditional banking transfers that […]
Doubtless, all businesses want to generate more sales. This is why businesses invest in many marketing techniques and strategies to achieve such a goal. Additionally, it’s only reassuring for business owners to have an estimated number of sales they could make in a month or annually. This is where sales forecasting comes in. But what […]
Search engine optimisation or SEO is the main foundation to determine the online presence of enterprise websites. No matter how effectively you maintain your business or how great your products are, if you can not reach the people, your business will go downward in this competitive world. SEO is the process of finding the website […]
Find out why packaging isn't just a way to deliver your products to your clients, but a vital part of your brand building and business success strategy.
Hugh Gibbs, Co-founder of SearchLand, explains how small property development companies can keep up with the competition. The development and construction sector is one of the major pillars of the UK economy. GDP from construction in the UK reached £29,812 million in the first quarter of 2021, according to ONS data. As such, the Government […]
Image by Web Summit - SD5_7851, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=74256111 CEO and co-founder Nik Storonsky said: “To be able to IPO successfully we need to be at least in the few billion dollars range of revenue a year.” As of 2020, Revolut’s adjusted revenue was £261 million ($359 million). In July, the company managed to raise […]
As soon as businesses started going digital at the height of the pandemic, everyone’s left asking an all-too-important question: “Is the brick-and-mortar store dead?” It’s actually been an issue even before the pandemic hit in force, with one huge retail name filing for Chapter 11 bankruptcy in 2019. Despite the lockdowns and the shift to […]
When running an e-commerce business, your competition can be a lot tougher than selling at a physical shop. So, do not give potential customers reasons not to buy and start searching elsewhere.The most straightforward tip to encourage people to purchase from your site is to make buying simple and easy. Do not make checkout processes […]
Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the rapid, extensive, unstoppable roll-out of tech-mediated commerce, education and work have transformed how we live these past 18 months. Yet alongside the […]
It takes a lot of planning and effort to run a successful Heating and Air Conditioning (HVAC) company, as the industry is highly competitive. One way to stand out from the competition is by competitively marketing your business to capitalise on the local market. Here are five efficient ways to market your HVAC business and […]
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