As soon as businesses started going digital at the height of the pandemic, everyone’s left asking an all-too-important question: “Is the brick-and-mortar store dead?” It’s actually been an issue even before the pandemic hit in force, with one huge retail name filing for Chapter 11 bankruptcy in 2019. Despite the lockdowns and the shift to […]
When running an e-commerce business, your competition can be a lot tougher than selling at a physical shop. So, do not give potential customers reasons not to buy and start searching elsewhere.The most straightforward tip to encourage people to purchase from your site is to make buying simple and easy. Do not make checkout processes […]
Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the rapid, extensive, unstoppable roll-out of tech-mediated commerce, education and work have transformed how we live these past 18 months. Yet alongside the […]
It takes a lot of planning and effort to run a successful Heating and Air Conditioning (HVAC) company, as the industry is highly competitive. One way to stand out from the competition is by competitively marketing your business to capitalise on the local market. Here are five efficient ways to market your HVAC business and […]
In the three months to the end of June, Tesla saw sales rise to $12 billion, a figure which has doubled from a year ago when its US factory was shut down. Over the same time period, the electric car manufacturer has said it delivered a record 200,000 vehicles to customers, adding that public support […]
Dave Ralph, Lead Design Strategist at Seymourpowell, explores why brands must start to view the virtual economy as a viable source of future revenue. Your first encounter with the virtual economy may have been on your credit card statement. Several small transactions charged by a company you’d never heard of, that on joining the dots, […]
Attracting people to buy your products is the most challenging step in any business. However, if your target audience and strategies are goal-oriented, you can achieve it.
Social media marketing is no longer an optional strategy for top brands. As experiences shift online, corporations must also make the most of their online presence.
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
