Dave Ralph, Lead Design Strategist at Seymourpowell, explores why brands must start to view the virtual economy as a viable source of future revenue. Your first encounter with the virtual economy may have been on your credit card statement. Several small transactions charged by a company you’d never heard of, that on joining the dots, […]
Attracting people to buy your products is the most challenging step in any business. However, if your target audience and strategies are goal-oriented, you can achieve it.
Social media marketing is no longer an optional strategy for top brands. As experiences shift online, corporations must also make the most of their online presence.
To some, launching a new business venture whilst in the midst of a global pandemic may seem like madness. But to others, it has been the perfect opportunity to break away and start something fresh and innovative.
More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.
eCommerce is set to see a boom year like no other. The companies that have invested smartly in their supply chains will reap the biggest gains from the year's biggest sales event.
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