To some, launching a new business venture whilst in the midst of a global pandemic may seem like madness. But to others, it has been the perfect opportunity to break away and start something fresh and innovative.
More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.
eCommerce is set to see a boom year like no other. The companies that have invested smartly in their supply chains will reap the biggest gains from the year's biggest sales event.
In a mountingly cynical business environment, there is no faster route to success than to show your customers, employees and communities that you are serving them.
A slightly changed look, which takes inspiration from iPhone 5, a slightly improved camera, a smaller box which is supposed to keep in line with the company’s strategy to reduce its footprint, no earphones, no charger, a list of new features few people care about and of course – 5G. Do we need this new […]
2020 has seen the emergence of eCommerce as an enormously lucrative business avenue. With the right strategy, any company can benefit from mobile marketing.
Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.
The combination of regulatory impetus, consumer sentiment and investor pressure has driven ESG (Environmental, Social and Governance) to the top of the corporate agenda. While companies large and small are increasingly thinking about their ESG stance, the matter is especially pressing for large multinationals and global brands.
It all started in 2012 when the Founder of sportswear brand Gymshark, Ben Francis, asked his mother to teach him how to use a sewing machine, so he could make vests and t-shirts him and his friends could wear to the gym. Fast forward eight years, and today, Ben’s company Gymshark has joined the list […]
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