Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.
With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.
From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.
A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
Though largely ignored by multinational companies in the past, the value of real strategic forecasting is only going to grow throughout 2020 and beyond.
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
The global COVID-19 pandemic has led to businesses facing significant and unprecedented challenges. As the lockdown restrictions begin to be relaxed, some companies may struggle to recover, finding that the damage done to their finances and the daily ongoing struggle to control cash flow is just too much for the business to continue.
The use of false reviews, either to create the illusion of a quality product or to artificially discredit a competitor, is a growing problem in the eCommerce industry. How can you spot false reviews and deal with them?
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
