The transition to digital sales and experiences is a daunting one, and often done wrong. But the success stories of several high-profile companies can give other businesses a useful act to follow.
According to Hubspot, 81% of businesses currently use video as a marketing tool — up from 63% over the last year, and Quartz reports that a Facebook executive predicted their platform will be all video and no text by 2021. If this doesn’t excite you to go out and buy a camera, I’m not sure […]
Anyone involved in business is facing an extraordinary challenge. For decades, ‘working in business’ has been a perfectly respectable career. It says wealth creator, driver of economic prosperity that benefits all. But lately this has changed.
Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
‘Beyond’ is both an adverb and a preposition. It’s soft and malleable – it shifts according to context. It’s also the name of a funeral care company. Which is rather inspired. At Reed Words, we name brands for a living. Each month we pick a name that catches our eyes and ears, and think about why […]
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