The combination of regulatory impetus, consumer sentiment and investor pressure has driven ESG (Environmental, Social and Governance) to the top of the corporate agenda. While companies large and small are increasingly thinking about their ESG stance, the matter is especially pressing for large multinationals and global brands.
It all started in 2012 when the Founder of sportswear brand Gymshark, Ben Francis, asked his mother to teach him how to use a sewing machine, so he could make vests and t-shirts him and his friends could wear to the gym. Fast forward eight years, and today, Ben’s company Gymshark has joined the list […]
Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.
With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.
From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.
A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
Though largely ignored by multinational companies in the past, the value of real strategic forecasting is only going to grow throughout 2020 and beyond.
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
The global COVID-19 pandemic has led to businesses facing significant and unprecedented challenges. As the lockdown restrictions begin to be relaxed, some companies may struggle to recover, finding that the damage done to their finances and the daily ongoing struggle to control cash flow is just too much for the business to continue.
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