Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
‘Beyond’ is both an adverb and a preposition. It’s soft and malleable – it shifts according to context. It’s also the name of a funeral care company. Which is rather inspired. At Reed Words, we name brands for a living. Each month we pick a name that catches our eyes and ears, and think about why […]
It's not entirely unexpected that a company would have a lot of tasks and duties to be carried out every day, but sometimes there are delegation methods that help smooth things up.
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
As ASOS issues its second profit warning in seven months, the online fashion retailer whose issues are said to come from warehouse-related confusion, non-functioning Eurolab software and troubled third-party brands, is not giving up the fight against these operational challenges just yet.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
Anu Shah, CEO of ZAG, discusses the possibilities and opportunities in the fallout of Brexit after the deadline to leave the EU was extended. As part of a growth consultancy and as an investor in start-ups, I am often meeting people powered on a “glass half full” philosophy. As CEO, the glass is, of […]
Trade shows are a substantial investment for companies; requiring time, money and additional resources. While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show represents a unique opportunity for companies to build long-lasting relationships. Following on from the Express team’s appearance at this year’s Facilities Show […]
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