Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership teams develop e-commerce offerings that rival those in the physical world. Achim Weiß, CEO of 1&1 IONOS, Europe’s leading cloud […]
Similarly to emerging technology, eCommerce is continuing to rapidly develop. In this time of extraordinarily swift change and innovation, the importance of staying ahead of the curve and taking key steps to develop and execute and effective eCommerce strategy is more vital then ever before.
Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.
Over the last 10 years, there has been a steady rise in the number of people pursuing freelance careers – often in vocations such as personal training, beauty therapy and driving instructing. The majority of these roles are usually defined as the selling of ‘time-based services.’ Whilst the reasons for growth in this type of […]
By Louisa Rochford Founded by Henry Wells and William Fargo in 1852, multinational financial services company Wells Fargo has had a long and lucrative lifespan in American history. It remains one of the “Big Four Banks” in the United States alongside Bank of America, JPMorgan Chase and Citigroup, with 8,050 branches, 13,000 ATMs and […]
Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.
The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.
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