Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and we’re now drowning in data - making it nearly impossible to know what’s a reliable source of information. This is having a […]
Christmas is here; there’s no getting away from it. The Coca Cola truck has graced our TV screens, Greggs have released their festive bake, Mariah Carey will be bellowing out those well-known lyrics and Michael Bublé will be lining up his re-appearance.
Analysts at interactive investor, the UK’s second-largest digital investment platform, have put together a list of significant December stock market anniversaries plus notable events in the investment calendar for December 2018.
Mark Carney’s warning this morning that large parts of the economy are not ready for the Brexit deadline, regardless of the result, has sent shock-waves through the business community.
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make the immediate mental leap to think about external comms, whether it is B2B or B2C. But with […]
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and more, delve into the real power of billboard advertising Billboards have a New York origin, […]
When customers have an issue that needs resolving, the one thing they want is to be able to speak to someone that can help. Can a chatbot do that? Yes, it can. Paul Shepherd, Founder and CEO of We Build Bots, explains for CEO Today. The latest Customer Satisfaction Index from the Institute of Customer […]
Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of business leaders. Marketing has shifted from cost centre to revenue driver, and CMOs are adding […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
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