Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make the immediate mental leap to think about external comms, whether it is B2B or B2C. But with […]
China is the largest country in the world, with a population of just over 1.4 billion. As a nation that has developed greatly over the past decades, and given the globalisation that the introduction and rise of the internet has provided, it presents a lot of opportunities for interested CEOs. Aside from exporting and importing […]
The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and more, delve into the real power of billboard advertising Billboards have a New York origin, […]
When customers have an issue that needs resolving, the one thing they want is to be able to speak to someone that can help. Can a chatbot do that? Yes, it can. Paul Shepherd, Founder and CEO of We Build Bots, explains for CEO Today. The latest Customer Satisfaction Index from the Institute of Customer […]
Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of business leaders. Marketing has shifted from cost centre to revenue driver, and CMOs are adding […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and international trading specialist at Menzies LLP, below explains the process of managing cash and the payments cycle […]
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing Director at Powwownow, provides expert insight into the three key steps ahead. As sectors evolve and companies’ offerings […]
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