Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of business leaders. Marketing has shifted from cost centre to revenue driver, and CMOs are adding […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
When it comes to managing cash, things can become a lot more complicated if a business is trading internationally, so businesses considering exporting goods for the first time should take care to plan ahead. Nick Farmer, Partner and international trading specialist at Menzies LLP, below explains the process of managing cash and the payments cycle […]
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing Director at Powwownow, provides expert insight into the three key steps ahead. As sectors evolve and companies’ offerings […]
For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented. Brexit is back on the agenda. The internal political turmoil in Theresa May’s cabinet has rocked the government. The […]
Business exhibitions remain a hugely value asset to any marketing plan. Here, Aaron Inglethorpe of Discount Displays explains for CEO Today why investment in exhibitions is only set to grow in response to clearer trackability and more integrated campaign strategies. In a report back in 2016, the Center for Exhibition Industry Research (CEIR)’s 2016 Index […]
Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of companies worldwide. Some with big pots of money jump in to officially […]
When darling of the high street Marks & Spencer announced plans to shut 100 core clothing and home branches as part of a major restructure, commentators were quick to jump on the news as just the latest death knell for the high street. Julian Fisher, CEO at Jisp, believes the doom and gloom of the […]
Many businesses are seeing the advantage in undertaking expansions into global markets. As the world gets more connected, it's easier than ever to do business all over the world. But for businesses that have traditionally only operated domestically, making the transition to access global markets can present a number of challenges. Commonly, these include, but […]
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
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