Rørsted's decision comes at a time when the sportswear giant continues to suffer from the impact of the Russia-Ukraine war and declining sales in China. On Monday, Adidas announced that Rørsted, who became the company’s CEO in 2016, will hand over the position in 2023. Rørsted will remain in the role until a successor is […]
None of us is immune to mistakes. Some of us make the same mistakes time and time again. If we are unable to learn from our mistakes, we are liable to inflict unnecessary stress on ourselves and lose the opportunity to grow. It’s the same in selling. Whether you are on the front line or […]
The worrying news comes after Apple made changes to the way its IDs for Advertisers (IDFAs) are managed. Essentially, these are unique anonymised codes assigned to iOS devices and used for personalisation and targeting ads. Similarly, Google is continuing its plans to phase out third-party cookies despite opposition from marketers who claim the measures would […]
Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get products and services to potential customers. This technological revolution has made people tag traditional forms of marketing like pamphlet advertising, […]
Although Millennials and Gen Z have had their differences, they have one major thing in common for the luxury industry – they are both making up more and more of luxury brands’ customer bases. Millennials are expected to make up to 50% of the whole luxury market by 2025, and from February 2021 to February […]
Not long ago, everyone was left to guess and experiment with SEO strategies. Today, the Internet is full of SEO companies that offer all kinds of services ranging from custom content to link-building to page optimisation. These companies based their actions on well-known SEO stats and trends, not just assumptions. Still, the fact that there […]
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