Burberry revealed that first-quarter sales dipped 35% in the country which is a vital market for its clothing. Prior to the pandemic, approximately one-third of the global luxury industry was reliant on Chinese spending, both at home and aboard as tourists. Excluding China, Burberry’s sales were up 16% globally, but when included, sales only rose […]
The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has offered new ways of consuming relevant content and created like-minded communities for its users. But somewhere along […]
1. Print front and back This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing. In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their payment offerings, notably their reach into emerging markets. The Exciting Potential Of Emerging Markets Defined as the […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be certain of your goals, and create better-planned strategies. Below we’ll help you […]
In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The fashion house achieved these impressive results despite the Covid-19 pandemic, rising inflation, and spending $1.8 […]
Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals? Two years down the line, businesses have returned to the office, gone hybrid or made remote working permanent. The workplace has evolved, as […]
Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]
The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
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