The worrying news comes after Apple made changes to the way its IDs for Advertisers (IDFAs) are managed. Essentially, these are unique anonymised codes assigned to iOS devices and used for personalisation and targeting ads. Similarly, Google is continuing its plans to phase out third-party cookies despite opposition from marketers who claim the measures would […]
Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get products and services to potential customers. This technological revolution has made people tag traditional forms of marketing like pamphlet advertising, […]
Although Millennials and Gen Z have had their differences, they have one major thing in common for the luxury industry – they are both making up more and more of luxury brands’ customer bases. Millennials are expected to make up to 50% of the whole luxury market by 2025, and from February 2021 to February […]
Not long ago, everyone was left to guess and experiment with SEO strategies. Today, the Internet is full of SEO companies that offer all kinds of services ranging from custom content to link-building to page optimisation. These companies based their actions on well-known SEO stats and trends, not just assumptions. Still, the fact that there […]
Burberry revealed that first-quarter sales dipped 35% in the country which is a vital market for its clothing. Prior to the pandemic, approximately one-third of the global luxury industry was reliant on Chinese spending, both at home and aboard as tourists. Excluding China, Burberry’s sales were up 16% globally, but when included, sales only rose […]
The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has offered new ways of consuming relevant content and created like-minded communities for its users. But somewhere along […]
1. Print front and back This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing. In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their payment offerings, notably their reach into emerging markets. The Exciting Potential Of Emerging Markets Defined as the […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
Let’s say that you manage to determine the size of your market quite accurately. This can give you a big advantage and keep your business one step ahead of the competition. With such data in your hands, you can secure better investments, be certain of your goals, and create better-planned strategies. Below we’ll help you […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
