Another genius of self-marketing was Albert Einstein, the father of the theory of relativity. Can Einstein’s scientific achievements explain his fame? Of course not. Even though he fascinated the general public, newspapers devoted extensive front-page coverage to his every move and everyone knew his name, hardly anyone understood his theory. Charlie Chaplin, who often appeared together with Einstein, offered the following explanation: “They cheer me because they all understand me, and they cheer you because no one understands you.” In an interview with a journalist, Einstein once observed: “You ask whether it makes a ludicrous impression on me to observe the excitement of the crowd for my teaching and my theory, of which it, after all, understands nothing? I find it funny and at the same time interesting to observe this game.” What many people don’t realise is that Einstein spent a great deal of time and considerable effort marketing himself. His fame did not arrive out of the blue and was certainly no coincidence. And it definitely defies explanation in terms of his scientific achievements as a physicist alone, which, after all, no layman can judge. Although it may seem so to the outside world, famous people do not become famous by accident. Nor do they become famous as a result of their achievements alone. The most important thing is the WILL to become famous and the – conscious or intuitive – mastery of the strategies of self-marketing. Only those who know how to make a brand out of themselves – just like a product – become famous. Photo: Wikicommons - TechCrunch About the author: Dr. Rainer Zitelmann is a historian and sociologist. He is a world-renowned author who has written 25 books and is also a successful businessman and a real estate investor. His latest book: How People Become Famous: Geniuses of Self-Marketing fromAlbert Einstein to KimKardashian (https://how-people-become-famous.com) was published in November 2021. Image: Flickr - Love Lira Fashion
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