A few short years ago, recycled materials, plant-based “leathers” and B Corporations were fringe concepts. Today, however, they are beginning to enter not only mainstream fashion but also the hallowed halls of luxury fashion. Study after study shows that younger generations of consumers are more environmentally and socially conscious than their elders. More importantly for brands perhaps, is that their disquiet with the current state of the world colours their shopping habits. Fashion brands around the globe are beginning to realise that they must adjust their offering (and more significantly, their business models) if they wish to court Millennials, Gen Z and beyond and secure their business’ survival long-term. Jessica Kruger Founder of LUXTRA The Future of Sustainability Within Luxury Fashion
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