Hard times, fine wines: The importance of staying invested As with any investment, external landscapes and political agendas can cause investments to rise and fall. A key concern for investors that will follow them into next year is the ongoing impact of inflation and rising interest rates. Over the past 12 months, there has been substantial demand for hard assets – such as wine – due to these concerns and the unpredictability of market growth, as the world continues to fight new variants as well as deal with the initial aftermath of COVID-19. Fine wine is a major beneficiary of this trend; the pandemic has led to greater spending power among the high-net-worth and ultra-high-net-worth categories and this, coupled with artificially lowinterest rates and a perceived risk of high inflation, has ensured that wine is enjoying its moment in the sun – and looks to continue to do so, well into 2022 and beyond. About Bordeaux Index Founded in 1997, Bordeaux Index is a global fine wine and spirits merchant with offices in London, Hong Kong, Singapore and Los Angeles. With an emphasis on client relationships, transparency and innovative technology, Bordeaux Index has become a major disruptor in the market. The largest and fastest-growing part of Bordeaux Index is LiveTrade, the world’s leading online fine wine trading platform, where investors can buy and sell many of the world’s top labels quickly, efficiently and with full confidence. *Data is taken from 500 respondents of a representative sample conducted by 3Gem in partnership with Bordeaux Index in August 2021. All respondents were over the age of 18 and expressed a prior interest in fine wine.
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