Speaking of emerging markets, which role is BABs playing there? BABs has a special place for Latam, as I am half Colombian. Due to strong historic and economic barriers in these cultures, your opportunities there are limited by where and in which family you were born. This traditional struggle to move between classes is breeding a natural fighting spirit for change. Latam has dealt with economic instability for years, banks are not trusted by most people and the population is ripe for change. Web3 promises this with no conditions attached. Once this is realised by large populations mass adoption is inevitable. Our role as women leaders in this space is to make sure that we are moving forward with a mission that is going to support what Web3 is meant to do – change how people can participate in the world economy. Since we intentionally chose this role for BABs, it’s all systems go! Whether we are doing that by pushing our clients to consider emerging markets instead of APAC, looking for more amazing women to join our websh3 panels and meet-ups to share their knowledge, actively helping fund projects that are in their unique way helping propel inclusion in the space, or purposely searching for diverse profiles as we build our team – we must practice what we preach and make it intentional and actionable. Otherwise, we’re not creating any movement – it’s all just talk. metaverse special 25
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