Tom sums up where they currently stand: “In June 2023, we’re now operating a team of 14 full-time members and a huge roster of talented freelancers that join us for various elements of the projects. I’m looking forward to seeing where the next five years takes us with such an emphasis on creating incredible experiences that connect people and finding ways to help people to grow and develop within the industry. Of course, I have financial goals and a business strategy for where I see NorthHouse developing, but it’s more about the team, the work we create and the opportunities we get to explore.” After delivering sensational results again, other industry leaders are looking towards Tom and his team to see what is new, and what will they deliver next to lift the industry bar even higher. Presently, Tom stands on the cusp of breaking into the WANA region - after their staggeringly successful show with Coldplay at the 2022 Dubai EXPO, triggering unprecedented interest from the Middle East. “We’re in talks with various people about some incredible potential projects. We were in Dubai for a week with Hans Zimmers’ team playing a part in his live show and we’re developing some really interesting multi-media art installations and immersive experiences in the UK and Europe and in talks with some incredible artists about tours in Europe and the US. So, the future is looking really exciting with such a diverse mix of projects. “Going forwards, we’re focused on creating the best experiences and always pushing the boundaries on every show and installation we do. Of course, wrapped up within this, there’s always a hunger for exploring the latest tech and constantly developing our skillsets and offerings, but the root of it all lies in just creating the very best work! “As the business owner, it’s often difficult to know exactly where to be best positioned in a growing studio. I’m an artist and a creator at heart and I thoroughly enjoy diving into deep concepts and narratives to define an identity for a show or experience. However, I now find myself really enjoying building a brand, something special that people want to be a part of and become a leading global agency. Creating something with meaning that’s known for quality in all aspects of creation, service and culture. I really enjoy looking after the team, finding great talent and helping them to develop and grow, providing a great space to create, to connect and see how this all blossoms.” And how NorthHouse is blossoming. The company has been nominated for three BAFTA awards, winning one alongside BBC Studios for Best Live Event, and Tom has just returned as a VIP speaker at Disney’s conference in Los Angeles about NorthHouse’s work for Encanto at the Hollywood Bowl last December. Tom is now mastering the recipe for scale-up success by combining talent, business acumen and technological innovation. All this should come as no surprise, as Tom’s home, Yorkshire, is known globally for producing the perfect brew, yet this brew is infused with a drop of Hollywood magic. CEO INSIGHT BBC Studios/ NorthHouse www.ceotodaymagazine.com 23
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