www.ceotodaymagazine.com 90 Barry Cupples Group CEO at Talon Tech-Savvy OOH Advertising: An Insider’s Story Missing the chance to become a professional sportsman, I fell into the advertising industry at the age of 22. After a couple of great learning curves at small but brilliant agencies, I landed, at a tender age, a senior role at Omnicom. One for which I was wholly unprepared and for which I lacked experience. I have been very fortunate in enjoying the various roles I have been deployed in, from CEO for operations in Central and Eastern Europe and learning how to start and grow international networks as CEO of the APAC region. Finally, I became CEO of Global Investment, managing multi-billion-dollar partnerships. "We could offer brands audiencebased buying – giving marketers targeting as bespoke as any other form of digital media."
RkJQdWJsaXNoZXIy Mjk3Mzkz