delivering coordinated, integrated marketing campaigns. The OOH renaissance is real, a channel that is proven to be a powerful amplifier of marketing campaigns delivering vital, best-in-class success metrics. Infinite possibilities Fast forward to today, in the year of Talon’s 10th anniversary, and OOH campaigns are almost unrecognisable from the traditional paper-and-paste posters of the past. In cities and towns around the world, you can find a multitude of digital screens, large and small, reaching audiences as they navigate their day-to-day lives, and advertisers can buy and display copy on them within seconds – delivering highly targeted, creative campaigns with cutting-edge precision. And then analysing and communicating the measurable impact for brands. It’s been five years since Eric invited me to breakfast and convinced me to take a step into the world of OOH. It’s been thirty-four years since I first started in advertising at Omnicom. And what I’ve learned is that anyone and anything, be it a person or a channel, always has room to grow. Just like me, OOH has cut teeth of its own. The future is exciting, and the possibilities are endless, and modern OOH is the culmination of every advancement in technology, advertising, and media planning. Copyright: Ocean Outdoor
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