An Interview with Jacqui Ferris Jacqui Ferris, PerformanceHQ Welcome to CEO Today’s exclusive interview with Jacqui Ferris, the coaching professional leading PerformanceHQ (PHQ). As you’ll know, executive and leadership coaching has revolutionised the world of business, over the last twenty years, empowering leaders to cultivate their skills and grow in their roles. But what if coaching was extended to teams? This is exactly what PHQ has been forging under the leadership of Ferris. In today’s conversation, we are going to delve into the concept of Team Coaching, exploring the role of a coach in a team setting, and learning how this approach can address and resolve issues that may be inhibiting a team from reaching its full potential. We will also discuss PHQ’s unique approach to Team Coaching, with Ferris giving us insight into how the company crafts bespoke team development programs tailored to each client’s needs. Many of our readers are already acquainted with the notion of Executive and Leadership coaching on a personal basis. Yet, PHQ has built upon traditional leader development programs and individual coaching approaches to provide Team Coaching programs as well. Jacqui, could you give our readers an insight into how team coaching works and how PHQ has developed the concept? Whilst definitions of team coaching are evolving, PHQ defines it as when ‘the coach is a ‘thinking partner’ with an intact team and its leader – supporting them in raising and resolving the issues that may be getting in the way of their optimal growth and output as a collective. The key word phrase there is: ‘as a collective’. This is different to traditional leader development programs - where the focus has been on the individual leader, developing at their pace, relative to their goals and the aspirations the organisation has for them within their current business. For senior people, it often involves a program overseas with a blue-chip university, where they meet global colleagues, build networks and better understand the different markets in which
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