Apple Reaches $95 Million Settlement Over Siri Eavesdropping Lawsuit: A Step Toward Privacy Accountability Apple Inc. has agreed to a $95 million settlement to resolve a class action lawsuit filed by users who accused the tech giant of unlawfully listening to their conversations through its voice assistant, Siri. The lawsuit centered on claims that Siri […]
Netflix's Unique Co-CEO Setup—and Why It Succeeds In an impressive third quarter, Netflix has added 5.1 million streaming subscribers, surpassing Wall Street projections by over 1 million users. This surge not only reflects the platform’s ongoing appeal but also sets the stage for potential growth during the holiday season, especially with the much-anticipated return of […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being sustainably supplied and ethically operated. The foundation of this movement has extended beyond a desire amongst consumers to […]
The Twitter CEO said that he and employees feel “terrible” about the security breach, and addressed the possibility of Twitter adopting a subscription model.
With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.
The #StopHateForProfit campaign has picked up steam as major brands have pulled ads from Facebook in condemnation of the social media platform’s inadequate content moderation.
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
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