Building a stronger brand is part of this process and what many small businesses should focus on in the coming 12 months. The benefits of creating a more robust presence for a company are widespread; aside from helping you get your brand recognised more vividly, brand consistency cultivates consumer trust, strengthens connectivity, and increases sales. […]
With a huge 71% of customers being more likely to use a brand name they recognise, establishing and enhancing your reputation is essential. Companies and brands create their names from a variety of inspirations, so their journeys should be celebrated. Let’s look at how sharing your company’s backstory can help boost your success and set […]
In a world of automation and digital interfaces, every in-person interaction with customers counts. How can brands use these to build a golden reputation?
To some, launching a new business venture whilst in the midst of a global pandemic may seem like madness. But to others, it has been the perfect opportunity to break away and start something fresh and innovative.
Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
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