Branding

What’s In A Company Name? Here's Why Your Backstory Brings Success

July 1, 2022
With a huge 71% of customers being more likely to use a brand name they recognise, establishing and enhancing your reputation is essential. Companies and brands create their names from a variety of inspirations, so their journeys should be celebrated. Let’s look at how sharing your company’s backstory can help boost your success and set […]
Read the full article

How to Build Brand Loyalty - One Tiny Thing At a Time

May 5, 2021
In a world of automation and digital interfaces, every in-person interaction with customers counts. How can brands use these to build a golden reputation?
Read the full article

The Founder-Led Boom: How to Launch a Business During a Pandemic

February 5, 2021
To some, launching a new business venture whilst in the midst of a global pandemic may seem like madness. But to others, it has been the perfect opportunity to break away and start something fresh and innovative.
Read the full article

Marketing Your Business: The Importance of Face

September 4, 2020
Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.
Read the full article

The Basics of Dominating Social Media: What CEOs Should Know

August 24, 2020
In this day and age, it's increasingly important for business leaders to maintain an effective online presence.
Read the full article

How to Change a Marketing Strategy

June 10, 2020
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
Read the full article

People Are Heading Outside Once Again; Should Your Brand Be There?

May 21, 2020
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
Read the full article

Finding Purpose in a Crisis: Brands Must Show Their Humanity to Thrive

May 13, 2020
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
Read the full article

How Your Brand Can Spread Positivity Though Marketing

May 4, 2020
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
Read the full article

How Three Top Brands Built their Image

March 20, 2020
Every CEO knows the importance of creating a strong brand. Not only does it tell your customers what they can expect from your company, but it also engages your employees and builds corporate and financial value.
Read the full article

Unilever Is the Brand Most Praised By NGOs

January 28, 2020
Nestlé tops the ranking of brands most criticised.
Read the full article

Has the Branding Industry’s Obsession with Purpose Made Consumers Complacent?

November 27, 2019
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
Read the full article

About CEO Today

CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
chevron-right-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram