Over the past few years we’ve seen a profound shift in the public consciousness towards sustainability and the importance of practising sustainable behaviour in our day-to-day lives.
Despite biometric technology existing since the early 90s, its overall use in the public domain has been limited making it more science fiction than fact. For the most part, the technology has been used in security measures adding to the misconceptions surrounding its wider application.
Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.
Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?
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