Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
Businesses can learn a key marketing lesson from the TV oldies, according to a prominent audio branding expert. A study conducted by PHMG has found Brits consider Dad’s Army and Doctor Who as TV’s most memorable theme tunes, highlighting the enduring appeal of a strong, appropriate audio brand. Both shows received 12% of the vote […]
When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will Lion at BBH Global delves into the process of valuing companies, and the rise and demise […]
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing Director at Powwownow, provides expert insight into the three key steps ahead. As sectors evolve and companies’ offerings […]
For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented. Brexit is back on the agenda. The internal political turmoil in Theresa May’s cabinet has rocked the government. The […]
Business exhibitions remain a hugely value asset to any marketing plan. Here, Aaron Inglethorpe of Discount Displays explains for CEO Today why investment in exhibitions is only set to grow in response to clearer trackability and more integrated campaign strategies. In a report back in 2016, the Center for Exhibition Industry Research (CEIR)’s 2016 Index […]
Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of companies worldwide. Some with big pots of money jump in to officially […]
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
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