It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection of the world’s best marketing campaigns and looked at why these achieved such phenomenal success to […]
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to take a measured risk. Successful professional Aneeka Patel knows it is a mix of all […]
Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive audience. In the modern age, however, it’s not the brand that’s in control of the conversation. As part of CEO Today's Building Brands […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
Marketing is often associated with vast amounts of cash and expensive publicity stunts, but this doesn’t have to be the case. If you work for a charity, you can create and launch an effective marketing campaign on any budget — regardless of your marketing goal. Here to explain how is the team at Where the […]
The way we conduct business has evolved greatly over the last few decades, but there is one indicator of success that has stood the test of time - trust. Below CEO Today here’s from Sarah Greenidge, credibility expert and founder of WellSpoken, as part of our Building Brands series. In a time where accusations of fake news steal headlines, […]
If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for your employees. Here MVF Chief People Officer, Andrea Pattico explains the […]
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
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