Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?

January 3, 2018
Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right colours when it comes to creating your brand. Hues of blue are most commonly […]
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Former Apple and Pepsi CEO: Great Marketers Do This

July 3, 2017
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
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