A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
Big enterprises are creating workspace cultures designed to appeal to an Instagram generation in a bid to attract a new generation of contingent workers that value personal recognition over salary and are increasingly choosing start-ups over big businesses.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
