Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
Sainsbury’s is overhauling its Nectar card, hoping they don't make the same mistakes as Tesco Clubcard scheme fiasco by putting the customer first and rewarding not just money spent, but other facets of loyalty. Below Rob Meakin, Managing Director at Loyalty Pro, comments for CEO Today. The new move by Sainsbury’s to overhaul their loyalty […]
In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping ahead in business is like trying to go up on a downwards escalator. If you run, you go forwards. […]
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