Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.
For decades work has become dehumanised, with employees treated as tools or assets rather than people. A result of business leaders placing economics, management theory and organisational psychology centre stage.
It wasn’t that long ago that a CEO could accurately extrapolate future scenarios drawn from past experiences. Today, experience no longer has the same value because the world is changing so rapidly.
Last month, McDonald’s shockingly fired its celebrated CEO Steve Easterbrook for a “consensual relationship” with an employee, sending shockwaves around the business world. Colin D. Ellis delves into the issue and discusses the importance of understanding that rules are the same for everyone – even for the CEO.
What’s good for the goose is good for the gander. One hand washes another. You scratch my back and I’ll scratch yours. The notion of mutual benefits is part of our lexicon for a very good reason: There’s a lot of truth in it.
Within the past decade the workplace as we knew it, is no more. Driven by evolving technology and the need for workplaces to become more digital, organisations are placing collaboration at the heart of their businesses.
Forward-thinking CEOs understand one thing that others don’t, creating a vibrant employee experience is the number one contributor to organisational success.
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