Authenticity and Storytelling with Pietryla PR

May 31, 2019
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
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How to Encourage Customer Loyalty: 3 Easy Methods

May 7, 2019
It's tough to keep growing businesses, gaining new customers and keeping existing ones in the face of stiff competition.
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Remote Team: How to Keep Your Remote Workers Connected

May 7, 2019
Remote working is becoming more and more of a staple in modern business. The demands of a 24-hour world mean our working hours need to become increasingly flexible.
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What Leaders Can Learn From Brexit

April 30, 2019
The French political economist, Jean Monnet, was my kind of leader. His ability to inspire people to work together towards a clearly defined objective enabled extraordinary progress for multiple decades and numerous countries, all without being elected to public office. Monnet conceived the Treaty of Paris, originally with an objective around Franco-West German coal and […]
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Upskilling to Run a Profitable Time-based Business

April 30, 2019
Over the last 10 years, there has been a steady rise in the number of people pursuing freelance careers – often in vocations such as personal training, beauty therapy and driving instructing. The majority of these roles are usually defined as the selling of ‘time-based services.’ Whilst the reasons for growth in this type of […]
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Five Ways to Find Out What Your Customers Really Think

March 29, 2019
1.4 million people left the big six utilities between June 2017 and June 2018. For the most part, they left for smaller challenger firms. The reason? Switching to better tariffs certainly, but not solely. For many people, it’s the customer experience – in fact in the January 2018 Which? customer satisfaction survey, the Big Six […]
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When Is It Time to Hand Over the Baton?

March 13, 2019
The length of time that CEOs stay in their jobs is becoming shorter. A 2017 report by PWC found that FTSE 100 and FTSE 250 CEO turnover rates are some of the highest in the world, with CEOs spending an average of just 4.8 years in the top job, down from a high of 8.3 years in 2010.
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Return of the Human: How Big Co’s Can Keep Up with Challengers

February 28, 2019
Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a loan, brands with a challenger mindset are transforming the world with solutions that […]
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Speakeasy: Building to a Global Enterprise

January 18, 2019
Scott Weiss is the CEO and Owner of Speakeasy, Inc., a 45-year-old global communication consultancy with offices in New York, Atlanta, Chicago, San Francisco, Amsterdam, and ongoing operations in Hong Kong, Dubai, London, and Mumbai. Speakeasy works with some 350 client companies and 5,000 individuals annually who attend their communication development programs to improve both […]
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The Importance of Spoken Word in an Increasingly Digital Workplace

January 16, 2019
Should CEOs be encouraging more interaction between employees and putting in place initiatives that sharpen presentation, networking and collaborative skills rather than relying on technology?
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Is the Future of Workplace Communication Virtual?

November 29, 2018
It has never been easier for employees to work smarter, with workplaces embracing technological advances such as artificial intelligence and unified communications.
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How Can I Be Taken Seriously As a CEO?

November 27, 2018
The earlier you can prove yourself, the sooner you’ll relax into the role and be able to perform to your best ability. The career experts at CABA have offered their tips on gaining professional respect. Dress the part Most workplaces have a dress code, whether official or unofficial. If you ignore it and dress too […]
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