Ever since its slow but grand inception in the tech scene, Microsoft has been carrying the torch of computing technology and though rivalled by many great firms, it has maintained its competitiveness across several tech spheres and markets. But how has it managed to excel so profusely of late? Microsoft, being such a prevalent […]
This year’s World Economic Forum in Davos focused on the ‘Fourth Industrial Revolution’ – a new era of emergent technologies like 5G, AI and connected devices that are already changing our lives. This technology offers risk and reward for businesses in all sectors. Effective and early adoption of artificial intelligence (AI), for example, is already […]
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
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