Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
Following Which?’s recent naming and shaming of energy companies who keep their customers waiting too long on the phone, Aspect Software has called for better self-service platforms to improve the customer experience. A third of energy companies left Which? waiting for over 20 minutes, but calls to new sales were answered in much less time. […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
