Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.
The growth game has changed. Rising consumer expectations, increasing competition, and digital disruption have created new challenges, forcing businesses to develop new strategies and capabilities.
This year’s World Economic Forum in Davos focused on the ‘Fourth Industrial Revolution’ – a new era of emergent technologies like 5G, AI and connected devices that are already changing our lives. This technology offers risk and reward for businesses in all sectors. Effective and early adoption of artificial intelligence (AI), for example, is already […]
Many business leaders will yawn at the idea that they haven’t already undertaken the transformation to make their organisations relevant to the technology-enabled economy.
In the digital world where practices such as Agile and DevOps are increasingly taking centre stage, robust, high quality software testing is integral to success.
Most business leaders I speak to are investing heavily in digital transformation. In today’s world, it’s a given – no-one wants to get left behind. But it’s a complex task and organisations often struggle with it. According to a recent Econsultancy report, only one in five (21%) executives believe their CEO sets a clear digital […]
Technology is a powerful enabler, but leaders need closer guidance in bringing about the business and cultural changes required to make digital transformation a success
Should CEOs be encouraging more interaction between employees and putting in place initiatives that sharpen presentation, networking and collaborative skills rather than relying on technology?
As we enter 2019, the proliferation of digital devices means that we’re constantly connected to the office wherever we might be, making it difficult to switch off from work, even when we should.
This year the advancement of the digital world has accelerated with record speed and we have seen phenomenal interest in companies embracing not only the technology but also the culture and ethos that goes hand in hand with digital transformation.
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