“There’s a shift happening right now in how companies and investors think of ESG,” Oatly’s Chief Sustainability Officer, Ashley Allen told MaryLee Sachs recently when she interviewed her for a panel in partnership with British American Business. “Traditionally,” she said, the business community has “got it wrong.”
The responsibility of building a global response to climate change rests on big business. Even those not involved in the energy sector must overhaul the way they operate to create a real change.
Major companies are uniquely placed to provide support for smaller entities in a crisis. Doing so is not only morally responsible, but better for all businesses in the long run.
More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.
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