In today's marketplace, with the level of competition, businesses are looking to use new ways to engage their target audience for sales. An incentive-based marketing campaign is one of the ways. When used intelligently, incentives become an effective way of encouraging consumers and creating brand loyalty, thus improving one's income. Cash-back apps have become a […]
At the recent Cop26 meeting in Glasgow the words ‘net zero’ got bounced around a fair whack. Indeed, everywhere it seems people and businesses alike are talking about their plans for greater sustainability, and politicians are promising we’ll be net zero by the time I’ve finally worked out what TikTok is and why I don’t […]
Attracting and retaining top talent is difficult at the best of times. With a global health crisis squeezing employee loyalty, how can you keep your staff incentivised?
All too often, an idea that sounds like it would make a great incentive for employees turns out to have the opposite effect. In the case of Buffer and other companies, this has been observed regarding unlimited annual leave policies.
With Christmas just around the corner, spirits are raised but performance not often enough. Below Jason Downes, Managing Director of Powwownow, is a firm believer that you get back what you give when it comes to rewarding employees and increased motivation. Christmas can be a notoriously difficult time for businesses, with increased workloads, higher absence […]
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