On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers. The UK is now the source of more than 10% of the world’s online searches relating to Black Friday, indicating just how enthusiastically British shoppers have embraced an […]
Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
Loyalty schemes can be the difference between a business that makes profit and one that does not. Rob Meakin, Managing Director at Loyalty Pro, has all the expertise you need to help you figure out what a loyalty scheme looks like for your business. At a time when consumer wallets are being squeezed due to […]
Sainsbury’s is overhauling its Nectar card, hoping they don't make the same mistakes as Tesco Clubcard scheme fiasco by putting the customer first and rewarding not just money spent, but other facets of loyalty. Below Rob Meakin, Managing Director at Loyalty Pro, comments for CEO Today. The new move by Sainsbury’s to overhaul their loyalty […]
In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping ahead in business is like trying to go up on a downwards escalator. If you run, you go forwards. […]
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