Cooper Hefner's $100 Million Bid to Reclaim Playboy: A Legacy Revived Cooper Hefner, the son of the late Hugh Hefner, is making headlines with his $100 million all-cash offer to acquire the Playboy brand. This bid, made through his private equity firm, Hefner Capital, seeks to purchase the intellectual property and brand assets of Playboy […]
Liz Ivens is a Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The media—whether print, broadcast, online or social—is the most effective medium for raising the awareness of a business or brand. And […]
Advertising has a long and fascinating history. Widely used to promote manufacturing and services from the mid-19th century onwards, the power of advertising wasn’t truly recognised until the 1950s when the modern version that we know today really took off.
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
We have heard these things many times: “it is all about the network” and “who you know matters more than what you know.” In today’s professional world, networking is the most important skill. People who can develop, scale, maintain and leverage a meaningful network are in short supply. Whether you are in sales, consulting, or […]
Simon Presswell is the CEO of Dods Group PLC, having joined the company on the 9th July of this year. The company is UK-based and is specialised in intelligence, media, events and training. Simon spoke with us at CEO Today about the history of his role, his goals and motivations, and the Dods’ approach to […]
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