Natural History Museum

Shifting Perspectives: How Museums Are Capitalising On Their Cultural IP To Diversify Their Business And Reach Younger Audiences

August 12, 2021
Yizan He, Co-founder and MD of ARTiSTORY, explains how museums are adapting to survive in the post-pandemic, Gen-Z era. Visiting museums isn’t the first hangout of choice for most of Generation Z, which accounts for almost 30% of the world's population in 2020 - that is nearly 2 billion people.In recent years, museum attendance among […]
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