We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
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