In the event of a legal crisis for your business, something that must be given high priority is your PR and communication strategy. With how quickly information spreads via the internet, news media, and social media, what should be a simple legal matter settled in the courts, can soon be blown out of proportion and […]
Liz Ivens is a Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly. All publicity is good publicity, right? Rarely. The media—whether print, broadcast, online or social—is the most effective medium for raising the awareness of a business or brand. And […]
The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.
Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry. You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the San Francisco Chronicle in the early 80s. The retail scene in San […]
London, December 2017 - So what really lies ahead for the communications industry? It is fair to say that PR has experienced its challenges of late; it been dealt a million social media blows, not to mention the deluge of digital marketers who think it can simply and quickly replace PR completely. The nerve! The […]
Here Rebecca Constable, Head of Philanthropy at Kleinwort Hambros, talks to CEO Today about the growing appetite for philanthropy and impact investing amongst entrepreneurs. The age of austerity and the rise of so-called ‘compassion fatigue’ might suggest charities are finding it harder to attract meaningful donations. But among entrepreneurs at least, philanthropy seems to be […]
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