Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make the immediate mental leap to think about external comms, whether it is B2B or B2C. But with […]
Social media as a platform is growing every day and is used more often than ever by companies in order to better approach an audience. However, what happens when controversy hits and the sharable platform bites back? We hear from three experts on the topic, with advice and guidance on how it works and […]
Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or organization. Fake news, it seems, is everywhere: on our social media accounts, online, in political […]
Susan O’Leary, CEO of Alderney eGambling, talks to CEO Today on why regulation and licensing hold the key to the good reputation of industries and businesses. In business, as in life, a reputation can take years to build but seconds to lose. Integrity, transparency and customer confidence; they are badges we all desire to pin […]
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