Rørsted's decision comes at a time when the sportswear giant continues to suffer from the impact of the Russia-Ukraine war and declining sales in China. On Monday, Adidas announced that Rørsted, who became the company’s CEO in 2016, will hand over the position in 2023. Rørsted will remain in the role until a successor is […]
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
In May of this year, Elon Musk's electric vehicle company Tesla sold 32,165 China-produced vehicles, including 22,340 for export. This is according to the China Passenger Car Association. In contrast, April of this year saw Tesla sell 1,152 vehicles and export none as the company’s Shanghai factory halted work for 22 days from late March […]
From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their payment offerings, notably their reach into emerging markets. The Exciting Potential Of Emerging Markets Defined as the […]
In 2021, luxury French fashion house Chanel recorded $15.6 billion in sales, according to figures it shared with Business of Fashion. The figure marks a 50% increase over its 2020 sales, and a 23% increase over its 2019 sales. The fashion house achieved these impressive results despite the Covid-19 pandemic, rising inflation, and spending $1.8 […]
Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of brand equity. With decades of data at our fingertips from a fragmenting range […]
Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However, while focusing on the aforementioned areas, they sometimes neglect the customers they want to serve and do not put enough […]
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