Ikea Plans Physical Expansion Even as Customers Move Online

October 7, 2020
The furniture giant’s new CEO plans to open a record number of new stores, but with a different format from before.
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Amazon Reveals Palm-Scanning Retail Technology

September 30, 2020
Amazon hopes to licence the new biometric technology to third parties to transform business transactions.
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How to Implement a Successful Sales Communications Strategy

August 26, 2020
Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.
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Marketing Mistakes to Avoid During the Pandemic

August 24, 2020
In uncertain times, marketers must update their strategies to avoid alienating the audience they are trying to reach.
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Consumer Mindsets in a Post-COVID World

July 22, 2020
With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.
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Former Wirecard CEO Markus Braun Arrested

June 23, 2020
As the German payments company falls deeper into scandal following a €1.9 billion balance sheet hole, its former CEO has been arrested on suspicion of fraud.
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Huawei Overtakes Apple and Samsung as Smartphone World Leader

June 16, 2020
To the surprise of many, Huawei overtook Samsung as the world’s largest smartphone manufacturer in April, with a 2% greater market share.
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How Your Brand Can Spread Positivity Though Marketing

May 4, 2020
With the uncertainty and tragedy brought by the COVID-19 pandemic, spirits are low around the globe. But in times of adversity, companies are uniquely positioned to bring relief to people in despair.
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The Secret to Greater Revenue: Turning Mid-Performers into Top Sellers

April 2, 2020
While your top-performing employees may be your greatest asset, focusing on them exclusively will cause your success to stagnate. To go beyond, consider giving your mid-performers the same attention.
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3 Lies About Biometrics Marketing Most CEOs Believe

November 6, 2019
Despite biometric technology existing since the early 90s, its overall use in the public domain has been limited making it more science fiction than fact. For the most part, the technology has been used in security measures adding to the misconceptions surrounding its wider application.
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Could PPC Be the Secret to Success for Immediate Results?

November 4, 2019
Are you looking to prepare your marketing strategy for 2020? We’ve got you covered.
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How to Turn Your Hometown Into a USP

September 3, 2019
There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.
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